Zay WorkwearWorkwear brand, New South WalesAustralian workwear sold online in a top-cost ad market
Online sales in a top-cost ad market
AI video and product graphics on tap
A growing Australian audience
Overview
Zay Workwear is an Australian workwear brand in Liverpool, New South Wales. We moved it from relying on its store to selling online, using AI-made video and product graphics to keep costs in check in one of the most expensive Meta auctions in the world.
The challenge
Australian ad costs are among the highest anywhere, so every dollar had to reach people ready to buy.
What we did
- Built Meta campaigns optimised for website purchases.
- Produced high-retention AI videos and dynamic product graphics.
- Smoothed the path from ad to checkout.
The results
- Online sales in a top-cost ad market
- AI video and product graphics on tap
- A growing Australian audience
Work led by our founder, Aiat, for Zay Workwear.
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