ROOP TailorBespoke tailor, DinajpurA local tailor turned national fashion name
A national audience beyond Dinajpur
Excellent customer recommendation rating
Live-commerce sessions that drive visits
Overview
ROOP Tailor is a bespoke tailoring shop in Dinajpur. We gave it the visual production and influencer marketing usually reserved for national brands, then added live-stream selling.
The challenge
A tailor outside the capital depends on foot traffic and word of mouth, which caps how far it can grow.
What we did
- Produced premium visuals on par with national fashion brands.
- Partnered with influencers to reach beyond Dinajpur.
- Ran gamified live streams that drove enquiries and visits.
The results
- A national audience beyond Dinajpur
- Excellent customer recommendation rating
- Live-commerce sessions that drive visits
Work led by our founder, Aiat, for ROOP Tailor.
Keep reading
More from e-commerce & fashion
E-commerce & fashionA national following for a premium Panjabi labelOne of the largest audiences in its categoryHasanaaDhaka, Bangladesh
E-commerce & fashionA loyal community for a modest fashion brandA large, highly engaged communityDaraz ShopBangladesh
E-commerce & fashionOne checkmate campaign that grew a watch brandA big jump in followers from one campaignTimeSeriesBDDhanmondi, Dhaka