HasanaaPremium Panjabi and menswear labelA national following for a premium Panjabi label
One of the largest audiences in its category
Perfect customer recommendation rating
Photoshoots and influencer campaigns that sell
Overview
Hasanaa is a high-end Panjabi and menswear label built on 'Where Tradition Meets Modern Elegance'. We ran the full creative pipeline, from professional photoshoots to influencer partnerships, and paired it with Meta conversion campaigns.
The challenge
Dhaka's ethnic menswear market is dominated by legacy brands with huge budgets, and shoppers cannot touch premium fabric through a screen.
What we did
- Directed photoshoots that showed fabric and finish up close.
- Ran influencer partnerships to borrow trust quickly.
- Built Meta conversion campaigns for online and in-store sales.
The results
- One of the largest audiences in its category
- Perfect customer recommendation rating
- Photoshoots and influencer campaigns that sell
Work led by our founder, Aiat, for Hasanaa.
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