Daraz ShopModest fashion e-commerce brandA loyal community for a modest fashion brand
A large, highly engaged community
Perfect customer recommendation rating
A cash-on-delivery funnel buyers trust
Overview
Daraz Shop sells premium hijabs and modest fashion for women and children. We wrote to the values behind the purchase, used AI to keep content flowing and built a cash-on-delivery funnel that removed the fear of online scams.
The challenge
Hundreds of boutiques sell similar products, and many shoppers worry about delivery scams and poor quality.
What we did
- Rewrote the brand's copy around faith, identity and family.
- Used AI tools to produce more content in the brand's voice.
- Optimised Meta campaigns for cash-on-delivery orders.
The results
- A large, highly engaged community
- Perfect customer recommendation rating
- A cash-on-delivery funnel buyers trust
Work led by our founder, Aiat, for Daraz Shop.
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