TimeSeriesBDWatch retailer, DhanmondiOne checkmate campaign that grew a watch brand
A big jump in followers from one campaign
Sales without price cuts
A gift offer people talked about
Overview
TimeSeriesbd.com sells men's and women's watches from Dhanmondi, Dhaka. Instead of cutting prices, we created the 'Baji Mat' (Checkmate) campaign: a tiered gift offer anchored by a smartphone giveaway.
The challenge
Mid-range quartz watches needed to sell without damaging the brand with discounts.
What we did
- Designed a tiered gift structure that added value instead of cutting price.
- Anchored the campaign with a flagship smartphone giveaway.
- Handled the rush through conversational sales in Messenger.
The results
- A big jump in followers from one campaign
- Sales without price cuts
- A gift offer people talked about
Work led by our founder, Aiat, for TimeSeriesBD.
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