PerfumysticAttar and fragrance houseLaunched in Ramadan, the hardest season to start
Strong sales through the busiest season
Perfect customer recommendation rating
A loyal fragrance audience from launch
Overview
Perfumystic makes natural attars and handcrafted blends. It launched straight into Ramadan, the busiest and most expensive season for fragrance ads in Bangladesh, and still drove a strong run of sales.
The challenge
Established attar brands dominate Ramadan, and ad costs spike as everyone chases the same buyers.
What we did
- Wrote sensory copy that made scent feel real on a screen.
- Timed campaigns to the festive buying calendar.
- Pushed retail sales through the season's peak days.
The results
- Strong sales through the busiest season
- Perfect customer recommendation rating
- A loyal fragrance audience from launch
Work led by our founder, Aiat, for Perfumystic.
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