VindeshiPremium bags, NikunjaPremium bags, sold with fixed creative
Sales closed in WhatsApp conversations
AI-assisted copy that sells
An audience of professional buyers
Overview
Vindeshi sells premium bags for working professionals from Nikunja, Dhaka. The client approved every visual, so we did our testing in targeting, copy and WhatsApp conversations instead.
The challenge
With no freedom to test new creative, the usual lever for improving ad results was off the table.
What we did
- Moved testing into audience targeting and AI-assisted copywriting.
- Positioned the bags for executives and professionals.
- Closed sales through WhatsApp conversations.
The results
- Sales closed in WhatsApp conversations
- AI-assisted copy that sells
- An audience of professional buyers
Work led by our founder, Aiat, for Vindeshi.
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