Bishuddo BonojHomemade achar brand, GazipurSold homemade pickles online within Meta's food policies
No ad account bans in a restricted category
Stable cost per order
A loyal, high-intent audience
Overview
Bishuddo Bonoj is a Gazipur brand making fully homemade achar (pickles). We moved the advertising away from health claims, which Meta restricts, and toward taste, memory and tradition.
The challenge
Food and health claims trigger Meta policy rejections, and a low-priced jar of pickles is hard to sell online when people usually buy from local shops.
What we did
- Rewrote ad copy around taste and nostalgia instead of health claims.
- Kept every campaign inside Meta's policies to protect the ad account.
- Built steady, repeatable sales instead of risky spikes.
The results
- No ad account bans in a restricted category
- Stable cost per order
- A loyal, high-intent audience
Work led by our founder, Aiat, for Bishuddo Bonoj.
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