Repsol BangladeshNoor Trading, exclusive Repsol distributorA premium engine oil sold on prestige, not price
Strong blended return on ad spend
Low-cost traffic from premium car owners
New wholesale distributor contracts
Overview
Noor Trading is the exclusive Bangladesh distributor of Repsol lubricants. We sold Repsol on Spanish engineering and guaranteed authenticity instead of price, and aimed every taka at car enthusiasts and wholesale buyers who value both.
The challenge
Repsol costs more than local alternatives in a very price-sensitive market, and garages are slow to trust a new supplier. Generic 'buy now' ads would have spent the budget on people who would never pay the premium.
What we did
- Led with Repsol's heritage and proof of authenticity to remove counterfeit fears.
- Separated targeting for premium car owners and B2B wholesale partners.
- Optimised Meta campaigns for qualified distributor enquiries.
The results
- Strong blended return on ad spend
- Low-cost traffic from premium car owners
- New wholesale distributor contracts
Work led by our founder, Aiat, for Repsol Bangladesh.
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