Hi-Power LubricantsExclusive distributor, BangladeshBuilt a lubricant brand from a blank page
A complete brand guideline system
A loyal, targeted audience from launch
No overlap with the distributor's premium brands
Overview
Hi-Power Lubricants entered Bangladesh through the RM Automobiles network with no visual identity, no brand guidelines and no defined audience. We wrote the guidelines, mapped the audience and designed the launch graphics, turning a new name into a brand people could trust.
The challenge
Engine oil is a crowded, price-driven category full of counterfeits. The distributor also sold premium European brands, so Hi-Power had to win new customers without taking sales from its sister brands.
What we did
- Wrote brand guidelines covering logo use, colour, type and tone of voice.
- Built a target-audience matrix that kept Hi-Power apart from the distributor's premium brands.
- Designed a library of high-impact graphics for launch and always-on posting.
The results
- A complete brand guideline system
- A loyal, targeted audience from launch
- No overlap with the distributor's premium brands
Work led by our founder, Aiat, for Hi-Power Lubricants.
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