Merlin Tours & TravelTravel agency, Dhaka

Followers turned into bookings for a Dhaka travel agency

  • Travel & tourism
  • Dhaka, Bangladesh
Several times the ad spend returned in sales
Cost per lead pushed to record lows
Perfect customer recommendation rating

Overview

Merlin Tours & Travel had a large, loyal following but too few package sales. We replaced website-traffic campaigns with WhatsApp messaging and Meta lead forms, so the sales team could close bookings in conversation.

The challenge

A large, loyal audience was following the page without buying travel packages, and traffic campaigns were not turning interest into bookings.

What we did

  1. Ran WhatsApp messaging campaigns that opened sales conversations.
  2. Built high-intent Meta lead forms for package enquiries.
  3. Passed qualified leads to the sales team to close.

The results

  • Several times the ad spend returned in sales
  • Cost per lead pushed to record lows
  • Perfect customer recommendation rating

Work led by our founder, Aiat, for Merlin Tours & Travel.

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