ttraveloDigital travel startup, DhakaSold digital travel guides to a market that expected them free
An engaged audience of travel readers
Authority built through long-form content
Paid guide sales in a market used to free advice
Overview
ttravelo.com sells downloadable PDF travel guides. Bangladeshi travellers were used to free advice in Facebook groups, so we led with genuinely useful long-form content and retargeted the readers it attracted.
The challenge
People were not used to paying for digital guides, and free alternatives were one search away.
What we did
- Published long-form travel content to build authority.
- Retargeted engaged readers with the paid guides.
- Grew the audience before asking it to buy.
The results
- An engaged audience of travel readers
- Authority built through long-form content
- Paid guide sales in a market used to free advice
Work led by our founder, Aiat, for ttravelo.
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