Motul BangladeshRM Automobiles, official Motul distributorTwo funnels, one for garages and one for riders
Profitable return on ad spend across both funnels
Wholesale leads at a fraction of their old cost
Video commercials that built brand authority
Overview
RM Automobiles is the official distributor of Motul lubricants in Bangladesh. We built two separate funnels, one to recruit garages and wholesalers and one to win riders and drivers, and backed both with online video commercials.
The challenge
A single campaign was trying to speak to garage owners and everyday riders at once. Wholesale leads were expensive and most retail visitors left the website without acting.
What we did
- Split B2B partner recruitment and B2C demand into two funnels with their own creative and targeting.
- Produced online video commercials (OVCs) to lead the top of the funnel.
- Rebuilt the Meta Ads structure around qualified wholesale leads.
The results
- Profitable return on ad spend across both funnels
- Wholesale leads at a fraction of their old cost
- Video commercials that built brand authority
Work led by our founder, Aiat, for Motul Bangladesh.
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