SM Developer LtdReal estate developer, ChandpurRegional reach for a developer outside the capital
The leading share of voice in Chandpur
Expatriate buyers reached abroad
Trust built before the sale
Overview
SM Developer Ltd builds modern apartments in Chandpur, including SM Swapnoneer and SM Lutfa Monjil. We built awareness first, saturating the Chandpur area and reaching the district's expatriates abroad before asking anyone to buy.
The challenge
Regional buyers are skeptical of developers, and pushing for leads too early would have wasted the budget.
What we did
- Ran high-volume awareness campaigns geo-fenced to Chandpur.
- Targeted high-earning expatriates from the region.
- Earned trust before moving to sales.
The results
- The leading share of voice in Chandpur
- Expatriate buyers reached abroad
- Trust built before the sale
Work led by our founder, Aiat, for SM Developer Ltd.
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