NHS MARTBaking tools and supplies, DhakaFound Dhaka's home bakers for a baking supply store
A niche audience of home bakers
Stable cost per message
Interest targeting that found real buyers
Overview
NHS MART supplies specialist baking tools and cake-decorating accessories in Dhaka, from food-grade colours to flower moulds. We used interest-based targeting to find home bakers and cake decorators.
The challenge
The audience is a small niche inside a city of millions, and broad targeting wasted most of the budget.
What we did
- Targeted baking and decorating interests rather than demographics.
- Ran message and website conversion campaigns.
- Showed how each product is used to widen its appeal.
The results
- A niche audience of home bakers
- Stable cost per message
- Interest targeting that found real buyers
Work led by our founder, Aiat, for NHS MART.
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